Evidence
Sourced claims carry an evidence class and check date; unresolved fields stay visibly unresolved.
Physical Market Intelligence for consumer brands
Your Brand DNA, scored against a proprietary dataset of enriched trade Accounts. The best fits surface in a blink, each with its Source and check date, then move the right Accounts into a clear sales workflow.
Interactive product preview using example data. It does not fetch the website you enter.
AI
- Brand DNAAI-extracted
- Fit scoring0–100
- Outreach conceptpost-MVP
Data
- 100+ Sourcesreconciled
- Enrichmentstaged
- Contact routessourced
- Recognitionsupporting signal
Workflow
- Qualify & assignowners
- Pipeline9 stages
- Exportaudited CSV
Brand DNA · El Tony Maté · draft briefIllustrative preview
Imported · 4 files
eltonymate.com18 pages read
launch-deck.pdf24 slides · positioning
campaign-assets/31 images · tone cues
Add a file or URLprice list, trade deck, socials
Nothing is published. Imports are read once and stay inside your workspace.
Extracted Brand DNA · 7 signalsDraft · awaiting approval
Independent, design-led yerba mate bitter for late-evening cocktail and music venues. Skews creative, urban and under 35; avoids volume-led chains and family dining.
Signal weights · editableAudience match26Music adjacency22Creative programming17Independent operator13
Exclude: volume chainsExclude: family dining+3 more signalsMatching preview
Approve the brief and all 338 Barcelona Accounts rescore against it in seconds.
Paradiso91Bar Marsella86Two Schmucks81Cadena Marisco18
338Active Accountscurrent Barcelona pilot snapshot
100+Evidence linkedmethod class and check date on each
AuditedCSV exportselection and requester recorded
9Pipeline stagesstarred through to won
Signature indexes
Three numbers decide where you knock first.
Every index is computed the same way for every Account, from dated and attributed Sources. Open a number and the parameters, weights and disagreements are all in view.
Relevance, scored against your Brand DNA.
The AI reads your website and marketing documents, drafts the signals that define your brand, and scores all 338 Accounts against them. The drivers behind each score are named, weighted and traceable to a Source.
- Audience overlap
- Music adjacency
- Design-led room
- Independent operator
- Bitter & herbal listings
- Late-evening trade
- +32 more parameters
70+Strong fit50Worth a look<50Not now
Paradiso · fit 91Approved
- Audience overlap+24
- Music adjacency+18
- Design-led room+15
- Independent operator+13
- Bitter & herbal listings+12
- Price tier above brand band−4
Each driver links to the claim and Source that produced it. Change a weight and the whole territory re-ranks.
Onboarding
Brief it once. Review the market it produces.
A guided setup turns a brand brief and city into a ranked pilot workspace. The preview below is illustrative; setup never spends provider budget silently.
You giveInput
Three inputs.
- Your URL
- Your deck
- One city
AI & data do the workSystem
Read, enrich, match.
- Brand DNA drafted
- Evidence enriched in stages
- 100+ Sources reconciled
- Recognition captured
- Fit scored and explained
You approve the brief. Nothing is scored on inputs you have not seen.
You getOutput
A ranked city.
338Accounts ranked,
each with its reasons
each with its reasons
- Ranked queue
- Evidence attached
No setup taxCSV importField mappingBought listsHand-written scoring rulesOnboarding call
Commercial workflow
From first star to audited CSV, without losing the evidence.
Discovery hands qualified Accounts to sales with their Sources, scores and history intact.
StarredStar the Accounts worth a closer look.Pinned to the sidebar, sorted by fit.
QualifyApprove the ones ready for sales work.Priority and flag carry into Pipeline.
AssignGive each Account an owner and a next action.Every change recorded with its author.
ResearchAttach a sourced public route or decision-maker.Verification state stays visible.
ExportDownload the selected Accounts as an audited CSV.The export event and provenance stay on record.
Post-MVP concept
What evidence-aware outreach could become.
The MVP organises sourced public routes and decision-makers. Drafting, sequences and sending below are an illustrative future workflow, not active functionality.
Contacts behind the Account
- Head bartender · ParadisoNamed in 2 press pieces · role confirmed 4 Aug 2026Email verified
- Beverage buyer · group levelBuys for 4 venues · registry + trade profileDecision maker
- Owner · unconfirmedTwo candidate names, Sources disagreeNeeds review
Ownership groups mappedMulti-venue linksRole, not personal data
Illustrative evidence-aware draft
Concept · no sendingTo · Head bartender, Paradiso · ESMate amargo for your bitter list
Saw the new bitter section on your summer menu and the Thursday listening sessions. El Tony Maté sits in that gap between vermouth and soda — low ABV, herbal, built for a long set. Happy to drop two cases for the bar team to try.
Menu · 4 Aug 2026Programme listingFit 91This shows the intended approval model. Draft generation, campaign rules and delivery are explicitly outside the MVP.
Campaign · Barcelona · bitter list Q3Illustrative approval gate184 contacts in scope
Who we reach
- Fit score ≥ 80
- Recognition · high
- Verified contact only
- Group buyers first
- Exclude open opportunities
How we reach them
Personalisation depthDeepDaily send cap40ToneDirectWarmFormalLanguageESENCA
Sequence
- 1Intro, evidence-ledTue–Thu · 09:00 local
- 2Tasting offer+5 days, if no reply
- 3Hand to field rep+12 days · task in Pipeline
Stops on replyOpt-out honouredCRM sync planned
Data you can trust
Research you can inspect.
Facts, Source reliability, claim confidence and AI inference stay visibly distinct. Human overrides remain separate and auditable.
Confidence
Claims carry evidence wording, not a bare percentage.
Freshness
Stale, unresolved and conflicting are different states, and they say so.
Human review
Nothing is qualified, sent or exported without a person deciding.
Barcelona is live
See a new city as a ranked commercial landscape.
Barcelona is free to explore in the read-only Demo World — no call, no sales process. Create a private workspace when you are ready.