Retail
Stores where consumer brands can be stocked or discovered.
- Specialist beverage
- Gourmet / deli
- Convenience
- Grocery
- Concept store
- Wellness retail
- Travel retail
Where the product is stocked, found and taken home.
Retail is a single canonical account type with a wide spread of formats beneath it. A specialist bottle shop and a travel-retail unit share a Channel and almost nothing else, so the subtype and the traits carry the buying story.
Account types
One account type, many formats beneath it.
These are the canonical types Premisely stores against, generated from the same taxonomy the workspace uses. The subtypes under each one preserve the specific classification a Source supported.
Traits that matter here
Attributes add detail. They never change the type.
Traits are stored separately from the account type and each one records whether it was sourced directly or inferred, with a confidence floor below which an inference is not shown at all.
Premium
The account explicitly presents a premium offer or experience.
Craft-focused
Craft production or curation is central to the offer.
High footfall
High traffic is supported by a published or human-observed source.
Grab & go
Fast takeaway is a material part of the format.
Sustainability-led
Published operations or sourcing make sustainability a material positioning claim.
Visitor destination
Travel, editorial or review evidence shows meaningful visitor draw.
The other Channels
One Account universe, three ways in.
An Account belongs to exactly one Channel. Coverage, scoring and lifecycle work identically across all three.
On-premise
Hospitality accounts where the product is served and consumed on site.
Experiences
Cultural, leisure and event opportunities where the brand can be sampled or experienced.