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Channel · Experiences

Where the product is sampled, programmed and discovered.

Experiences cover the leisure, cultural and event opportunities that build a brand before a buyer ever sees a listing—plus the operators and buyers who control access to several of them at once.

Account types

5 account types, each with its own subtypes.

These are the canonical types Premisely stores against, generated from the same taxonomy the workspace uses. The subtypes under each one preserve the specific classification a Source supported.

Leisure & wellness

Sport, wellness, outdoor and work-community places.

  • Fitness
  • Yoga
  • Climbing
  • Surf / outdoor
  • Sports club
  • Coworking

Culture & community

Arts, cultural and public community places.

  • Gallery
  • Museum
  • Cinema
  • Cultural centre
  • Community space

Event venues

Physical places designed to host changing events.

  • Event hall
  • Arena
  • Conference venue
  • Multi-use space
  • Outdoor venue

Events

Time-bound festivals, series and activation opportunities.

  • Festival
  • Recurring party / event series
  • Pop-up / market
  • Cultural event
  • Sports event
  • Trade fair

Promoters & buyers

Promoters, buyers and organisations controlling one or more commercial opportunities.

  • Promoter / organizer
  • Venue group
  • Hospitality group
  • Hotel group
  • Retailer chain
  • Distributor / wholesaler
Traits that matter here

Attributes add detail. They never change the type.

Traits are stored separately from the account type and each one records whether it was sourced directly or inferred, with a confidence floor below which an inference is not shown at all.

Event-driven

A changing event programme materially drives visits.

Sampling-friendly

Format or direct evidence makes hosted product sampling realistic.

Seasonal

The account or material part of its offer operates seasonally.

Community hub

Programming or first-party language shows a recurring community role.

Outdoor

A material part of the experience takes place outdoors.

Multi-use

The physical format supports several distinct uses or programmes.

The other Channels

One Account universe, three ways in.

An Account belongs to exactly one Channel. Coverage, scoring and lifecycle work identically across all three.

On-premise

Hospitality accounts where the product is served and consumed on site.

Retail

Accounts where the product is stocked for off-premise purchase.